AI speed-to-lead for real estate agents
You run the ads and show up on the appointment call.
The AI does everything else.
What you are actually getting from this.
Forget the technology for a moment. You are not just getting some software that dials the phone for zillow/realtor.com leads after they fill out a form. You are getting what every realtor would wish for if their best dream came true, which is: 1. make more money, 2. save more money, and 3. save more time and reduce unnecessary stress.
You close more of the leads you are already buying. Same ad spend, but more of them get answered in time, qualified, and booked. That is new income pulled out of leads you are currently letting go cold.
When more of the same leads convert, every dollar you spend on Zillow and Realtor.com works harder, so your real cost per closed deal drops.
The first call, the qualifying, the booking, and the initial follow-ups all run without you. You stop babysitting your inbox and step in only for the appointment itself, the one part that actually needs a person.
Here is the expensive problem that solo agents face, and how our product solves this entirely. A solo agent chasing their paid portal leads manually closes about 1% of them. A team working the exact same leads, from the same portals, closes 5 to 9%. Five to nine times more, from identical leads. So the leads were never the problem.
And these are not our numbers. The National Association of Realtors tracks how internet and portal leads convert across the whole industry, and the average lands at 0.4 to 1.2%. That is where the 1% comes from. The 5 to 9% is what top-performing teams actually report through the CRM platforms they run those same Zillow and Realtor.com leads through. This is industry benchmark source data, consistently repeated by the CRMs and coaches in this space.
The difference between those numbers is not talent or budget, but rather the one thing a team does that a single solo agent cannot: operate consistently with SPEED. Teams have dedicated agents who contact leads immediately and run relentless follow-up agendas, whereas the solo agent is just one person, juggling showings, open house visits, and active in-person communication with leads. That solo agent simply cannot put the lead they are actively busy with "on hold" while they pull out their phone to dial up another one.
The market you are already paying into
On Zillow Premier Agent and Realtor.com Connections Plus, the same buyer is sold to several agents at the same time. It is a race, and the winner is not the best agent. It is the fastest one. Everyone else paid for that lead and got nothing.
You are already spending the money. This is the one thing that decides whether you are the agent who reaches them, or one of the agents who quietly ate the cost. The whole game is who calls first, and right now that is decided by whoever happens to be free.
Fifteen years of research, all pointing one way
Speed beats experience, it beats your marketing budget, and it beats the quality of your follow-up, because none of those matter to a lead who has already signed with somebody else. Treat these as a strong signal about what this means, and what it means for your conversion rates, especially when you consider that a mere increase from 1% to 2% in conversions is essentially a doubling of income earned.
Of buyers go with whoever responds first.
InsideSales / LeadConnect surveyHigher conversion when you call within one minute rather than later.
Velocify, roughly 3.5M leads analysedMore likely to qualify a lead at 5 minutes than at 30, and 100× more likely to reach them at all.
MIT, Prof. James Oldroyd, 15,000+ leadsMore likely to have a real conversation within the hour than after a full day.
Harvard Business Review, 2,241 firmsOf real estate enquiries are never answered at all.
WAV Group, 384 brokers, 11 statesThe average agent's actual reply time. That is about fifteen hours.
Inman 2025 Real Estate Tech SurveyWhat you are actually getting
That team advantage has a name. It is an ISA, an inside sales agent: the person who calls every new lead within minutes, qualifies them, and books the appointment. A human ISA runs $40,000 to $60,000 a year, so only teams could ever afford one. This is our human-ISA equivalent, priced 10x cheaper, that does as good of a job as a real human, if not better!
Hear it yourself
A full, unedited recording of a sample call, start to finish — it opens on the property they enquired about, qualifies them, and books the appointment. Please note this is a test sample call for demonstration, not a recording of a real client call.
The moment an enquiry lands, your assistant dials. Not a text, not an auto-reply. An actual phone call, while they are still sitting there looking at the listing. If the lead comes in outside calling hours, it waits and dials the moment the window opens the next morning in their time zone.
What the timeline is. What the budget is. Whether they are pre-approved, whether they already have an agent, and which property actually pulled them in. Every answer is captured, so you never walk into a call knowing nothing.
If the lead is worth your time, your assistant rings your phone and updates you briefly about who the lead on the line is and the proper context, so you are well-informed going into the call once it connects (you never pick up blind).
It reads your real calendar availability mid-call and offers openings that exist. The lead confirms the appointment booking time and date is fine and then it is placed for you. Nothing for them to click, so there is nothing for them to forget.
The moment they agree, the slot is booked and blocked on your calendar, so the same time is never offered to the next lead, and the lead gets a confirmation and a calendar invite of their own.
If the lead doesn't pick up on the initial call placed within 60 seconds, our AI always sends out voicemails for every unanswered call along with an automated email with the CTA being to book an appointment with you.
Name, number, email, timeline, budget, score, notes, outcome, and a play button on the recording of the conversation itself. It is written straight back into your own CRM, in your account, updating as calls happen, so you or your team pick up exactly where the assistant left off.
A $40,000 to $60,000 a year hire, for under $500 a month. Never sick, never asleep, never forgetful. Every agent wants an assistant who never drops a lead. Almost none could ever afford one. Not anymore.
Where this sits in your sales process
Every business runs the same funnel, in the same order: advertising to get seen, the prospect opts in, then engagement, the sales process, and the appointment, before you ever reach the appointment call where you can lock down the lead. Speed-to-Lead runs that whole middle for you.
So your job shrinks to two things. Run your Zillow and Realtor.com ads, then show up on the booked call and lock in the client. Everything between the enquiry and the appointment is handled without you touching it.
The economics, in plain arithmetic
One closed buyer nets you about $8,050. Swap in your own average sale price and the arithmetic does not change.
Buyer-side commission is negotiated per the 2024 NAR settlement. 2.5% remains a common figure.
What speed does to your close rate
Modeled low on purpose. The leads, the price, and the split stay the same. The only thing that moves is the close rate.
| How the lead gets worked | Close rate | Deals per 100 leads | Extra houses closed | Net commission |
|---|---|---|---|---|
| Manual: solo agent, ~15hr reply, half never answered | ~1% | 1 | 0 | $8,050 |
| Speed: conservative floor, 2× | ~2% | 2 | +1 | $16,100 |
| Speed: realistic, 3× | ~3% | 3 | +2 | $24,150 |
Close rate = the actual lead-to-close: a signed, closed transaction and a paid commission, not just a buyer who agrees to work with you.
Where the 2-3× comes from: two documented gaps, multiplied together.
The average agent never answers ~48% of online inquiries (WAV Group, 384 brokers) and takes ~15 hours to reply to the rest (Inman, 2025). Auto-answering 100% of leads, in under 60 seconds during calling hours and first in line at open otherwise, is about 100% ÷ 52% ≈ 1.9× the contacts, before anything else happens.
Each lead is sold to 3-5 agents; the first responder wins ~78% of them (InsideSales), and a 5-minute reply is 21× likelier to qualify than a 30-minute one (MIT). Being first lifts your win-rate a further ~15-60%.
Reach ~2× as many buyers, and win more of each, and you get ~2-3× the closings, from the exact same leads and the same spend. And it isn't hypothetical: on identical portal leads, top teams already close 5-9% versus the solo agent's ~1% (0.4-1.2%), a 5-9× gap the data pins on speed and follow-up. Our ~2-3× is the conservative floor of a gap that already exists in the market.
The ROI, annualized, on leads you already buy
Same formula on every row. Only the close rate changes.
| Scenario | Gross commission, per year |
|---|---|
| Today: 1% close rate (avg. close rate for single realtor on paid portals doing manual, solo outreach.)30 leads/mo × 12 × 1% × $8,050 | $28,980 |
| Speed, floor: 2% close (2×)30 leads/mo × 12 × 2% × $8,050 | $57,960 |
| Speed, realistic: 3% close (3×)30 leads/mo × 12 × 3% × $8,050 | $86,940 |
| Less the S2L service, all year$497/mo × 12 | − $5,964 |
| Your take-home after the S2L investment, before lead spend — still ~2-3× the 1% baseline | $51,996-$80,976 |
The leads, the price, and the split are identical across all three; the close rate is the only thing that moves. Even after the investment, speed leaves you with $51,996 to $80,976 vs $28,980 by hand — that is roughly $23K to $52K in extra income that simply would not have existed otherwise, earned purely from the S2L product converting more of the very same leads you already pay for, still a ~2-3× jump in total gross income over the 1% baseline. That figure is gross of your monthly lead spend, but that spend is the same in every column, so the lift is unchanged either way: a ~4-9× return on the $5,964, and a single extra closing (~$8,050) covers the service for the whole year on its own. Illustrative at ~30 leads/month; plug in your own volume. Which is exactly why 65 days free costs you nothing to find out.
Why this is worth doing now
For the first time, a solo agent can have what only big teams ever could: massively better return on ad spend (investment) from the very same leads, appointments landing on your calendar while you are out closing deals and presenting showings, and your days handed back to you instead of spent watching your phone. It is your own inside sales agent for a tenth of what one costs, and until now there was simply no way to get it.
That is exactly where the advantage sits. This is currently a first-mover advantage market, for as of now, no one actually has access to this type of technology yet. I mean, not even CRMs have this out yet for their exclusive services (we will talk about this very soon).. so you having exclusivity to this brings a massive advantage over other realtors, and especially over the solo agents who do the outreach themselves, without the help of an ISA. You are the agent closing more of the same leads you already pay for, walking into booked appointments while your competition is still meaning to call back, and getting all of it without living tied to your phone. No one catches up to that by working harder or writing a better script, because it was never about effort. It is an advantage the rest of your market simply does not have yet, and the earlier you take it, the longer you stay the agent they cannot keep pace with.
Now, to be fair, forms of speed-to-lead do already exist. Zillow and Realtor.com both run their own versions, and it is worth being honest about them, because the actual scale and effectiveness of speed-to-lead within these platforms is highly misleading.
Zillow Flex is invite-only, decided market by market, and almost no one has access to it. Even for the teams that do, the lead is not handled by software. It belongs to the team exclusively and gets routed by hand among the team's agents, bouncing from one person to the next before it settles in a CRM. If you are a solo agent, or your market is not selected, it is simply not available to you.
Realtor.com concierge, ReadyConnect, comes with two costs. First, along with Zillow Flex, it deducts a referral fee of 30% to 35% of your commission at closing, taken off every single deal. Second, it runs on manual speed-to-lead pressure: a person live-transfers the call to you, and if you do not accept within about thirty seconds, the lead moves on to the next agent. You are still the human racing a clock, competing to claim the same buyer, and if you miss it, someone else gets it.
With our system, there is no clock for you to race and no cut of your commission. The assistant takes every eligible call automatically, in under sixty seconds inside legal hours, qualifies the buyer, and books the appointment onto your open calendar. The only race here is the race between our AI and other agents for who contacts quicker? and I think we all know the answer.. All you do is run the ads and show up to the appointments. We take care of everything in between.
With the rapid advancement of AI, the current, prototypical market dynamic that realtors have grown accustomed to, will not last forever. As Charles Darwin suggested, "either adapt or die." Within the next couple years, I strongly suspect that we will see this type of technology get advertised and promoted by the large brokers and/or CRM's, so it would be logical to get a head start on this while everyone else is still oblivious to this. Like all forms of innovation, there is a bar that sets the norm, and when the bar gets raised, the norm adjusts to the new bar. So in the future, this will likely become ordinary, the same way that a website became obligatory and then compulsory. Early on, you have access to a moat that no one else has. Don't adapt, and you will be scratching your head wondering why you can't get the same amount of leads / closed deals as you once did before.
We cap how many agents we take in each market. An advantage that everybody in your area has is not an advantage, so we would rather grow slowly and keep it worth something to the agents who moved first. When a market is spoken for, it is spoken for.
The honest part
We would rather tell you the boundary up front than let you find it later. There is one kind of portal lead we cannot run on, and one kind we are built for.
Zillow Flex and Realtor.com ReadyConnect. Not us.
These are the pay-at-closing programs. A person qualifies the lead, then an agent wins it by accepting or claiming it live inside the portal's own app.
Automating that in-app claim would break the portal's terms of service and risk the agent's account being banned, so no software can win these for you, ours included. A real person has to claim these by hand. We would have loved to be able to service this part, but we honestly cannot, unfortunately, as this breaks legal compliance rules.
Zillow Premier Agent and Realtor.com Connections Plus. This is us.
The regular pay-upfront leads most agents buy by ZIP code. There is no claim button. The lead drops straight into your CRM while the person is still sitting there waiting, so the winner is simply whoever calls first.
They arrive as opted-in leads that are eligible to receive automated contact. That is exactly what the assistant is built to win, and the leads where it can lift your conversions the most.
One line that keeps this compliant
The assistant runs on paid Zillow and Realtor.com leads who filled out a form. That form fill is a written opt-in to be contacted, and that opt-in is what makes an automated call legal under the TCPA. Every lead it dials asked to hear from you first.
Calling hours follow the law exactly: 8am to 9pm in the lead's own local time, so an after-hours enquiry is queued and dialled the moment the window opens. Cold outreach with no opt-in is off the table. FSBO, expired listings, and circle prospecting never gave consent to be called, so the assistant does not touch them. Opted-in portal leads only.
The bottom line
One buyer nets you roughly $8,050. The service is $5,964 for a whole year. So the very first deal it helps you win pays for every month of it with money to spare, and every deal after that is pure gain on leads you were already paying for.
And the money is only half of it. The rest is your time and your peace of mind. No more sitting by your phone waiting for a lead to drop. No more quiet worry that a buyer is slipping to a faster agent while you are busy being one person. Your assistant answers every lead in under a minute, so you are no longer the one racing the clock.
A full year of that: more of your leads converting, more appointments already sitting on your calendar, and your hours going back to selling instead of chasing. Try it out for 65 days, completely free, and see what the data suggests. Worst case, you don't land anything new and this somehow turns out to be a total dud. Even then, the grand total you have lost is the ten minutes it took to set up. Nothing more. So you have absolutely nothing to lose and everything to gain by taking a chance on a disruptive technology that hasn't hit the industry yet.
Getting started
Free trial
More than two months, on purpose. This is a new product, so we made the trial long enough to be certain it works for you: enough real leads answered, real appointments booked, and real recordings you can sit and listen to that you can measure your own lift before you ever pay. After that it is $497 a month, which one extra closing covers for the entire year.
About ten minutes on your end, once. You connect your CRM and your calendar, and that is the whole job. Your leads keep arriving exactly where they arrive today. Nothing about your Zillow or Realtor.com account changes. The only difference is that somebody now always answers, and you get the finished result rather than the work.
Behind that, we do the wiring and get all the plumbing connected manually, including testing it out before it goes live, which is why we went with a 65 day free trial instead of 60 because it will take a couple days to get it fully set up and ready. That care is part of why the trial runs a full 65 days: long enough for us to get it right and for you to be sure it works.
Sixty-five days free. Setup takes about 10 minutes. Cancel any time, in one click.